La Selva Beach / Watsonville

The excellent atmosphere and beautiful scenery here attract people looking for an intimate coastal town in northern California.

Welcome to La Selva Beach / Watsonville

A rural beachfront community with public beaches and agricultural property
 
La Selva Beach is a small town in Santa Cruz County, home to approximately 2,500 residents. It is close to Aptos, California, and north of Watsonville. One unique feature of La Selva Beach is its elevation of 151 feet above sea level. Manresa State Beach is one of the most notable features of La Selva Beach. Those who call La Selva Beach home love being close to a state park that offers excellent surfing, fishing, and beachcombing. The excellent atmosphere and beautiful scenery here attract people looking for an intimate coastal town in northern California.
 
Initially named “Rob Roy” upon its founding in 1925, La Selva Beach is now a distinct community with all the features that make small-town American life attractive. The most astounding aspect of La Selva Beach is its excellent coastal location. The Pacific Ocean is an impressive feature, and many residents spend most of their time on or around the shore.
 
Watsonville, California, is a city in Santa Cruz County. With a population of approximately 52,000, Watsonville is significantly larger than La Selva Beach. Both have a Mediterranean climate with cool winters and mild summers. Manufacturing and construction are the primary drivers of economic activity, along with several large equine and agricultural businesses. The economic growth in the city makes Watsonville an exciting and family-friendly place in which to live.

What to Love

Local Lifestyle 

The atmosphere in La Selva Beach resembles that of a quaint coastal village that values community. The family-friendly atmosphere in La Selva Beach is one consequence of its small population. Unlike more populated coastal cities, La Selva Beach contains a relaxed and peaceful atmosphere that makes it seem remote and isolated. Residents enjoy sea kayaking, fishing, and swimming in the waters around the community. Surfing is also a popular activity among locals. Most residents choose to live in this small community because it permits them the freedom to enjoy their lives without the negative aspects of larger beach towns.

Dining, Entertainment & Shopping 

The Fish House Bar & Grill serves excellent seafood and California cuisine. Popular menu items include curry snapper, baby octopus, and calamari parmesan. Jalisco Restaurant offers Mexican cuisine in a comfortable dining room. Notable entrees include alambre mar y tierra, carne asada de jalisco, and fajitas de mariscos.
 
Watsonville Square Shopping Center features many retail stores and is a great place to shop. East Lake Village Shopping Center has a coffee shop, brewery, and a home hardware store. La Selva Beach residents typically drive to Watsonville to shop and dine at restaurants.

Things to Do 

Pajaro Valley Arts has great exhibitions and galleries to explore. Residents enjoy coming to the gallery to enjoy analyzing sculptures, paintings, and other media. Sunset State Beach features an amazing campground and lovely views of Monterey Bay.
 
Pinto Lake City Park offers volleyball courts, baseball diamonds, and picnic areas. Residents of La Selva Beach and Watsonville love boating and fishing here. Manresa Main State Beach is one of the most popular beaches for a day under the sun.

Schools 

The Pajaro Valley Unified School District serves the schools in La Selva Beach and Watsonville. The following are some of the most notable schools in La Selva Beach and Watsonville:
 

Real Estate in La Selva Beach / Watsonville, CA

La Selva Beach and Watsonville, located along California’s Central Coast, offer a unique blend of coastal beauty and small-town charm. Real estate in this area is diverse, ranging from charming beach cottages and ocean-view homes in La Selva Beach to farmland estates, ranch-style properties, and suburban neighborhoods in Watsonville. This combination makes the region appealing to both beach lovers and those seeking more spacious, agricultural settings.

Many homes in La Selva Beach feature stunning views of Monterey Bay, with direct access to sandy beaches and scenic coastal bluffs. Meanwhile, Watsonville provides a mix of family-friendly neighborhoods and expansive rural properties, making it popular among those who value open space and a close connection to nature. With a more affordable market compared to nearby Santa Cruz and Capitola, La Selva Beach and Watsonville attract a wide range of buyers, from first-time homeowners to second-home seekers and retirees.

Why Choose La Selva Beach / Watsonville, CA

Living in La Selva Beach and Watsonville offers the best of Central Coast living. Residents enjoy miles of coastline, access to hiking and biking trails, and a strong sense of community. La Selva Beach is ideal for those who want a quieter, seaside lifestyle, while Watsonville’s agricultural heritage provides a more rural, down-to-earth atmosphere with farmers’ markets, fresh produce, and local festivals.

Families appreciate the area’s reputable schools, safe neighborhoods, and abundance of parks and outdoor activities. Its convenient location between Santa Cruz and Monterey makes it easy to access larger cities for work, shopping, or entertainment while still enjoying the slower pace and natural beauty of coastal living. Whether you’re drawn to the beachside tranquility of La Selva or the vibrant, agricultural charm of Watsonville, the area offers a lifestyle that balances relaxation, community, and convenience.

FAQ’s About La Selva Beach / Watsonville, CA

What is the climate like in La Selva Beach and Watsonville?
Both communities enjoy a Mediterranean climate, with mild, wet winters and warm, dry summers. The coastal influence keeps La Selva Beach cooler and foggier, while Watsonville often experiences slightly warmer inland temperatures.

Is La Selva Beach / Watsonville family-friendly?
Yes, the area is known for being family-friendly, offering excellent schools, safe neighborhoods, and a variety of outdoor recreational opportunities. Families enjoy access to parks, beaches, and community events year-round.

What types of properties are available in the area?
In La Selva Beach, buyers will find ocean-view homes, beach cottages, and custom-built residences near the coast. Watsonville offers a mix of suburban homes, rural properties with acreage, and larger estates, making it ideal for those who value space and versatility.

Is the area convenient for commuters?
Yes, the location provides easy access to Highway 1, connecting residents to Santa Cruz, Monterey, and even Silicon Valley. It’s a practical choice for commuters who want to live in a more relaxed coastal setting while maintaining access to employment hubs.

 

What makes the area appealing to homebuyers?
The combination of coastal living in La Selva Beach and the rural charm of Watsonville offers something for everyone. Affordable housing options compared to nearby beach towns, coupled with natural beauty, strong community ties, and proximity to major destinations, make this area especially desirable.

 
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Overview for La Selva Beach / Watsonville, CA

2,519 people live in La Selva Beach / Watsonville, where the median age is 44.8 and the average individual income is $77,290. Data provided by the U.S. Census Bureau.

2,519

Total Population

44.8 years

Median Age

High

Population Density Population Density This is the number of people per square mile in a neighborhood.

$77,290

Average individual Income

Around La Selva Beach / Watsonville, CA

There's plenty to do around La Selva Beach / Watsonville, including shopping, dining, nightlife, parks, and more. Data provided by Walk Score and Yelp.

7
Car-Dependent
Walking Score
20
Somewhat Bikeable
Bike Score

Points of Interest

Explore popular things to do in the area, including Heart + Soul Fitness and Yoga, Shuttlesmith Adventures & Party Bus, and Zoyla Lopez.

Name Category Distance Reviews
Ratings by Yelp
Active 4.64 miles 9 reviews 5/5 stars
Active 4.73 miles 13 reviews 5/5 stars
Beauty 4.1 miles 5 reviews 5/5 stars
Beauty 4.13 miles 5 reviews 5/5 stars
Beauty 4.91 miles 5 reviews 5/5 stars
Beauty 4.41 miles 23 reviews 5/5 stars

Demographics and Employment Data for La Selva Beach / Watsonville, CA

La Selva Beach / Watsonville has 1,009 households, with an average household size of 2.38. Data provided by the U.S. Census Bureau. Here’s what the people living in La Selva Beach / Watsonville do for work — and how long it takes them to get there. Data provided by the U.S. Census Bureau. 2,519 people call La Selva Beach / Watsonville home. The population density is 475.57 and the largest age group is Data provided by the U.S. Census Bureau.

2,519

Total Population

High

Population Density Population Density This is the number of people per square mile in a neighborhood.

44.8

Median Age

46.8 / 53.2%

Men vs Women

Population by Age Group

0-9:

0-9 Years

10-17:

10-17 Years

18-24:

18-24 Years

25-64:

25-64 Years

65-74:

65-74 Years

75+:

75+ Years

Education Level

  • Less Than 9th Grade
  • High School Degree
  • Associate Degree
  • Bachelor Degree
  • Graduate Degree
1,009

Total Households

2.38

Average Household Size

$77,290

Average individual Income

Households with Children

With Children:

Without Children:

Marital Status

Married
Single
Divorced
Separated

Blue vs White Collar Workers

Blue Collar:

White Collar:

Commute Time

0 to 14 Minutes
15 to 29 Minutes
30 to 59 Minutes
60+ Minutes

Schools in La Selva Beach / Watsonville, CA

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Primary Schools ()
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Mixed Schools ()
The following schools are within or nearby La Selva Beach / Watsonville. The rating and statistics can serve as a starting point to make baseline comparisons on the right schools for your family. Data provided by the U.S. Census Bureau.
Type
Name
Category
Grades
School rating

Local Connections Expert Insights

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