La Selva Beach / Watsonville

The excellent atmosphere and beautiful scenery here attract people looking for an intimate coastal town in northern California.

Welcome to La Selva Beach / Watsonville

A rural beachfront community with public beaches and agricultural property
La Selva Beach is a small town in Santa Cruz County, home to approximately 2,500 residents. It is close to Aptos, California, and north of Watsonville. One unique feature of La Selva Beach is its elevation of 151 feet above sea level. Manresa State Beach is one of the most notable features of La Selva Beach. Those who call La Selva Beach home love being close to a state park that offers excellent surfing, fishing, and beachcombing. The excellent atmosphere and beautiful scenery here attract people looking for an intimate coastal town in northern California.
Initially named “Rob Roy” upon its founding in 1925, La Selva Beach is now a distinct community with all the features that make small-town American life attractive. The most astounding aspect of La Selva Beach is its excellent coastal location. The Pacific Ocean is an impressive feature, and many residents spend most of their time on or around the shore.
Watsonville, California, is a city in Santa Cruz County. With a population of approximately 52,000, Watsonville is significantly larger than La Selva Beach. Both have a Mediterranean climate with cool winters and mild summers. Manufacturing and construction are the primary drivers of economic activity, along with several large equine and agricultural businesses. The economic growth in the city makes Watsonville an exciting and family-friendly place in which to live.

What to Love

Local Lifestyle 

The atmosphere in La Selva Beach resembles that of a quaint coastal village that values community. The family-friendly atmosphere in La Selva Beach is one consequence of its small population. Unlike more populated coastal cities, La Selva Beach contains a relaxed and peaceful atmosphere that makes it seem remote and isolated. Residents enjoy sea kayaking, fishing, and swimming in the waters around the community. Surfing is also a popular activity among locals. Most residents choose to live in this small community because it permits them the freedom to enjoy their lives without the negative aspects of larger beach towns.

Dining, Entertainment & Shopping 

The Fish House Bar & Grill serves excellent seafood and California cuisine. Popular menu items include curry snapper, baby octopus, and calamari parmesan. Jalisco Restaurant offers Mexican cuisine in a comfortable dining room. Notable entrees include alambre mar y tierra, carne asada de jalisco, and fajitas de mariscos.
Watsonville Square Shopping Center features many retail stores and is a great place to shop. East Lake Village Shopping Center has a coffee shop, brewery, and a home hardware store. La Selva Beach residents typically drive to Watsonville to shop and dine at restaurants.

Things to Do 

Pajaro Valley Arts has great exhibitions and galleries to explore. Residents enjoy coming to the gallery to enjoy analyzing sculptures, paintings, and other media. Sunset State Beach features an amazing campground and lovely views of Monterey Bay.
Pinto Lake City Park offers volleyball courts, baseball diamonds, and picnic areas. Residents of La Selva Beach and Watsonville love boating and fishing here. Manresa Main State Beach is one of the most popular beaches for a day under the sun.


The Pajaro Valley Unified School District serves the schools in La Selva Beach and Watsonville. The following are some of the most notable schools in La Selva Beach and Watsonville:
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